Helping our customers grow

During the year, progress against our strategic objectives included:

• Agreeing a strategic relationship with Møllevang, making it a distributor and an elite genetics production partner for PIC in Denmark, from 2 July 2018
• Introducing the industry’s first-ever direct measurement and selection for meat tenderness, giving customers a further indication of meat quality
• Strengthening technical services for customers, blending world-class expertise and on-the-ground support to help them make the most of our genes in their production system

• Continuing our progress in Europe, where we delivered growth of 48%, and increasing breeding stock revenue in China by 20%
• Identifying opportunities for expanding and strengthening our supply chain in China
• Integrating Hermitage into PIC’s European supply chain and customer operations
• Successfully consolidating our share of business with large producers around the world, so we now work with 75% of the largest global accounts

• Expanding our programmes, through which we can price to value our most elite terminal sire genes around the world
• Continuing to increase the use of royalty contracts, with 76% of our business conducted on this basis (including eight agreements within China)
• Conducting 26 product trials across eight countries, involving more than 65,000 pigs, to demonstrate the difference our products and services deliver for customers