Leading international market positions
We supply elite breeding animals, semen and embryos to over 50,000 customers in over 80 countries, including the majority of the world’s Top 100 pig and dairy farmers. Our international breadth and multi-species presence reduces our reliance on individual markets or segments. In contrast, many of our competitors are regional single-species cooperatives.
Focused, multi-species, technology-driven business model
Genus is exclusively focused on pioneering animal genetic improvement, to increase the efficiency and sustainability of animal protein production. We employ advanced genomics to selectively breed elite animals in our proprietary herds. We are also pioneering the application of proprietary sexing technology, advanced reproductive techniques and gene editing in our product development programmes. Our technology and know-how can be applied across multiple species, leveraging our strength and R&D investment.
Positive long‑term market fundamentals
Our business benefits from positive long-term trends, including growing global demand for milk and meat, and the need to produce food more sustainably, to meet changing consumer expectations. Genus’s genetic improvement technologies help farmers to do more with less, reducing their resource utilisation and emissions, and maximising their profits.
People and relationships
Our ability to serve our customers is underpinned by over 3,400 employees, including over 100 PhDs. We also have close relationships with leading research institutions and strategic partners, giving us access to cutting-edge technologies that can benefit our customers and further extend our leadership positions
Scale and financial strength
Genus is the largest, and the only listed, animal genetics company globally operating in pork, beef and dairy. We are profitable, cash generative and growing, with a strong financial position and access to strategic capital, meaning we can invest in transformational technologies to further our genetic lead.