Enhancing our customer focus

During the year, progress against our strategic objectives included:

1

Increasing Genetic Control and Product Differentiation

  • Creating De Novo Genetics, our partnership with De-Su Holsteins, to accelerate in-house development of differentiated dairy genetics
  • Bringing through the first bulls from our beef nucleus herd into production
  • Launching NuEra GeneticsTM, the new global brand of our proprietary beef genetics, including the beef genetic nucleus and proprietary indices
  • Taking full ownership of IVB to further accelerate its integration and growth
  • Significantly enhancing our Genetic Management System (GMS 2.0) to help customers plan and achieve the genetic blueprint they are seeking for their herd
2

Targeting Key Markets and Segments

  • Enhancing our focus on large dairy accounts, particularly in the US, tailoring provision of products and services to their needs
  • Continuing to expand IVB’s reach in the US and grow its business in Mexico, harnessing the new laboratories established in 2016
  • Helping customers in Latin America maintain the benefits of crossbreeding across generations, by providing hybrid genetics in embryo form
  • Working with beef supply chain partners in the UK, US and Brazil on proprietary indices to identify genetics that increase supply chain efficiency, profitability and sustainability
3

Sharing in the Value Delivered

  • Combining elite sire and maternal genetics in embryo form for customers in Latin America, providing a premium product that accelerates genetic progress
  • Introducing a new beef index in the UK to rank sires on profit potential in customer herds, enabling us to price to value
4

Priorities for 2018

  • Successfully launching our proprietary sexed genetics offer, Sexcel, in target markets around the world (which we introduced on 1 September 2017)
  • Building customised genetic blueprints for target dairy customers and tailoring our offer to their needs
  • Launching further proprietary products and developing new indices for different beef markets and segments
  • Continuing to extend IVB’s reach to target customers and markets worldwide
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