Partnering with producers

During our last financial year, progress against our strategic objectives included:

• Expanded GENEadvance, the programme through which producers agree a 100% partnership with ABS, to more than 600 herds globally
• Increased sales of Sexcel and Beef InFocus genetics, so they now represent 75% of units for GENEadvance customers
• Expanded production of NuEra Genetics, our proprietary beef range, and accelerated genetic improvement in our nucleus herds

• Initiated an extensive review of our approach to serving customers in core markets, identifying key success factors and sharing learning between markets
• Expanded use of digital platforms, particularly in Latin America, with nearly 30% of sales in Brazil now online (over 20% of Brazil’s digital sales this year were to new customers)
• Increased market share in key territories including Brazil, US and China – despite challenging market conditions in each – and achieved record results in Australia

• Grew UK beef pull-through volumes, with over 700 farms now committed to ABS supply chains, increased calf flow to the Schmucker network in the US and established new supply chains in Spain, France and the Netherlands
• Continued to ensure GENEadvance contracts are built around outcome-based pricing, which rewards us for the progress we help customers make towards their goals
• Began five new product performance trials to provide further evidence of the superior value NuEra Genetics delivers across the beef supply chain