The spread of African Swine Fever in China was threatening herds and preventing customers from travelling to PIC’s traditional roadshow. PIC therefore set up a ‘virtual’ roadshow, through which it live streamed a series of presentations from PIC and industry experts giving practical guidance on how to prevent the disease or eradicate it from facilities. Over 72,000 people viewed the live stream and over 96% of those who gave feedback rated it as ‘good’ or ‘very good’.

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