Case studies

Hill Farm: a data-driven dairy

Jones HFE Agriculture, based at Hill Farm in Chester (UK), has partnered with our bovine business, ABS, for more than 20 years. Through the GENEadvance programme, ABS is their 100% genetic partner and helps the team plan and deliver its breeding strategy.

GENEadvance uses genomic testing and data-driven insights to give customers a deeper understanding of each animal’s genetic potential. This feeds into development of a breeding programme that gives customers the replacement animals they need and traits they value, using a custom index that ABS has designed to align with their commercial goals.

Being part of GENEadvance has helped the Hill Farm team plan and implement a strategy to ensure long-term herd stability and consistency. This determines which animals are bred to Sexcel Dairy, for heifer replacements, and which receive Sexcel Male Beef or conventional semen. Breeding decisions are guided by a custom index developed specifically to meet the herd’s goals, with priorities split for 44% production, 40% health and fitness, and 16% conformation while avoiding undesirable characteristics such as excessive stature.

The combination of data-driven decisions and confidence in conception of desired calves has helped the team build a more uniform and consistent herd, while strengthening its long-term genetic progress.

Read the full story here.