At Genus, our values define our company: customer-centric, results-driven, pioneering and people-focused. When these refreshed values were introduced, the goal was not simply to communicate them, but to help colleagues see themselves in them — through the work they do, the stories they share and the culture they help create every day.
That spirit inspired Genus ValuesFest, a global employee contest that invited colleagues to bring the values to life through writing, photography, creative artwork and videography. Employees across the business shared entries that reflected not only what our values mean, but how they show up in teams, communities, customer relationships and everyday moments.
The response was a powerful illustration of the connection and creativity across our global company. More than 100 entries were submitted and nearly 1,200 votes were cast as colleagues from around the world t celebrated the talent shown by their peers . Behind those numbers is a bigger story: employees engaging with the values in personal and meaningful ways, strengthening pride, recognition and shared culture across our global organization.
ValuesFest was also recognized as an award-winning culture campaign by the Academy of Interactive & Visual Arts, reflecting the impact of an approach that put employee voices at the center.
Watch the videos below to see the winning submissions in each category and discover how colleagues used words, images, art and film to celebrate what it means to live the Genus Values.