About us

Our businesses

Genus serves farmers and food producers in over 85 countries around the world, helping them to accelerate genetic improvement within their herds and make the most of those genetics through world-class supporting products and services.  ​

We currently focus on the dairy, beef and pork food production sectors, through two businesses: ABS (bovine genetics) and PIC (porcine genetics). Our work helps them produce more milk and meat, more effectively and efficiently, while using fewer natural resources. ​

  • Bovine genetics

    ABS, our global bovine genetics business, sells dairy and beef bull semen and embryos from our superior cattle, which are sold to farmers to breed their cows through artificial insemination. The resulting calves will then exhibit desirable characteristics for milk and beef production.

    ABS’s highest-quality semen is often sold in sexed form, which greatly increases the probability of a female calf. ABS also provides technical services to farmers, to maximise the performance of their animals bred with our genetics.

    ABS breeds genetically elite bulls in three continents. The best bulls come to one of ABS’s six stud locations, where their semen is collected for distribution as a frozen ‘straw’ of semen or used to create embryos for sale.

    ABS genetics are sold through direct sales channels and strategic partners under the ABS brand. In the UK and France, they are sold under long-established Genus and Bovec brands.

  • Porcine genetics

    PIC, our global porcine genetics business, sells genetically superior breeding pigs and semen to farmers, so they can breed commercial pigs with desirable characteristics for pork production. We also provide technical services and advice to farmers, to maximise the performance of our breeding animals in their farms.

    PIC pure-bred pig lines are housed in strategically located biosecure facilities in four continents. These pigs are bred out into much larger breeding herds in over 500 predominantly sub-contracted ‘multiplication’ farms around the world, many of which are operated by customers themselves. PIC boars are also housed in over 400 boar studs globally, where semen is collected for distribution to customers and multiplication herds.

    PIC genetics are sold under the PIC brand through direct sales channels and strategic partners.