Our compelling offer for customers is created by a combination of different factors, which sets us apart from competitors.
1. Produce genetically superior breeding animals
We use cutting-edge science and technology to help farmers breed animals with desired traits (e.g. feed conversion efficiency, disease resistance and faster growth).
Our strengths and resources
Genus is a leading player in the global animal genetics industry, with leading brands and market positions, which we strengthen through acquisitions and partnerships.
We own elite porcine and bovine herds, which produce animal protein more efficiently and have traits farmers value.
We harness leading genetic and breeding technologies, which we develop in-house and through strategic partnerships.
We serve over 50,000 customers globally, including many of both the Top 100 pig producers and dairies globally
We have close to 3,500 employees, including over 100 PhD qualified employees, and relationships with leading research institutions.
We have production facilities in key locations worldwide, coupled with sales forces and agents in over 75 countries.
Our cash generative businesses and scale allow us to fund strategic investments and deliver improved returns.
Shared proprietary technology platform
We use our unique and pioneering technological platform to develop and deliver genetic improvement across all our chosen species.
We understand the links between DNA and animals' observable characteristics, and how we can influence them.
We breed successive generations of animals by using DNA analysis to select superior parents in our breeding herds.
We use technology to interrogate and select cells, such as in our semen sexing technology.
We are developing more sustainable, disease-resistant breeding animals by making precise changes to their genes.
We have active R&D workstreams in multiple advanced reproductive technologies, such as IVF, which enables us to select both female and male parents for superior offspring.
2. Deliver more sustainable breeding animals and services to farmers
We have a global supply chain that efficiently delivers genetics to customers while mitigating risk for us, for example through use of third-party multipliers. Our technical teams then help our customers to get the best from our products on-farm, delivering a superior customer experience.
Genetics primarily sold on multi-year royalty agreements
Superior pigs with traits farmers value
40,000+
Boars producing semen
500+
Herds multiplying up our breeding animals
Genetics priced according to indices of genetic merit
26 million
Semen straws and embryos delivered or produced for our customers
1,000+
Superior dairy and beef bulls with traits farmers value
3. Price according to the value delivered
We align our interests with those of our customers by linking prices to the performance of products in customer systems. This means we can capture a share of the value we create.
Delivering for our stakeholders
Our work brings benefits to a wide range of people with an interest in our business.
We breed healthier, more productive animals for customers, while producing meat and milk more efficiently and sustainably. We build trust with our customers by linking pricing to on-farm performance, such as piglets produced from our sows, and by running validation trials.
We make more nutritious animal protein more affordable and sustainable, to help feed the world.
We make farming more sustainable by reducing the resources required to produce more milk and meat with fewer natural resources, helping to reduce GHGs. We are also reducing the direct emissions from our operations.
We employ close to 3,500 people globally, who all help to deliver our vision of nourishing the world.
By sharing the value we deliver to customers, we generate returns for our investors.