Helping our customers grow

During the year, progress against our strategic objectives included:


Increasing Genetic Control and Product Differentiation 

  • Agreeing a strategic relationship with Møllevang, making it a distributor and an elite genetics production partner for PIC in Denmark, from 2 July 2018
  • Introducing the industry’s first-ever direct measurement and selection for meat tenderness, giving customers a further indication of meat quality
  • Strengthening technical services for customers, blending world-class expertise and on-the-ground support to help them make the most of our genes in their production system

Targeting Key Markets and Segments 

  • Continuing our progress in Europe, where we delivered growth of 48%, and increasing breeding stock revenue in China by 20%
  • Identifying opportunities for expanding and strengthening our supply chain in China
  • Integrating Hermitage into PIC’s European supply chain and customer operations
  • Successfully consolidating our share of business with large producers around the world, so we now work with 75% of the largest global accounts

Sharing in the Value Delivered 

  • Expanding our programmes, through which we can price to value our most elite terminal sire genes around the world
  • Continuing to increase the use of royalty contracts, with 76% of our business conducted on this basis (including eight agreements within China)
  • Conducting 26 product trials across eight countries, involving more than 65,000 pigs, to demonstrate the difference our products and services deliver for customers