Producing genetically superior breeding animals
What we do
Genus is a world-leading animal genetics company.
We supply high-quality breeding animals with desirable characteristics to farmers, enabling them to produce better quality meat and milk more efficiently to feed the world more sustainably.
Our breeding animals’ desirable characteristics include feed efficiency, disease resistance, growth rate, protein and fat content, and fertility. We focus on serving progressive farmers, who are best placed to measure and realise the benefits of superior genetics and technologies.
How we do it
We analyse animals’ DNA and look for markers that we know are linked to desirable characteristics for farmers.
We then select animals with the strongest genetic profile from our proprietary and partner herds and breed them to produce even better offspring, in a continuous cycle. We distribute these superior animals to customers in the form of animals, semen or embryos.
We also own technology that enables us to process semen for desirable traits, such as female sex for the dairy market, and license-in technology to make precise gene edits to animals’ DNA, which we are employing in our R&D programmes to produce animals which are resistant to fatal disease.