Genus is a world leader in applying science to animal breeding creating advances through biotechnology and selling added value products for livestock farming and food producers.
Our strategy focuses on 4 key elements:
1
Increasing genetic control and product differentiation
2
Targeting key markets and segments
3
Tailoring the business model
4
Strengthening the core competencies
Five principles and attributes guide everything we do:
Customer-centric, Results-driven, Pioneering, People-focused & Responsible
A World Leader in Agriculture Global demand for pork, beef and milk continues to increase, driven by urbanisation, population growth and rising incomes. Our genetics enable farmers to meet this demand with quality and efficiency...
Download our latest Annual Report here
Genus’s business model is built on a number of competitive advatages, which help us to create value.