Genus is a world leader in applying science to animal breeding creating advances through biotechnology and selling added value products for livestock farming and food producers.
Our strategy focuses on 4 key elements:
Increasing genetic control and product differentiation
Targeting key markets and segments
Tailoring the business model
Strengthening the core competencies
Our values are integral to our role as a company that helps to meet a basic human requirement: nourishment. Five principles and attributes guide everything we do:
Customer-centric, Results-driven,Pioneering, People-focused & Responsible
Genus is a growth business well positioned to benefit from the increasing global demand for improved agricultural efficiency.