Helping to meet the growing demand for animal protein through genetic improvement
CONSUMPTION OF ANIMAL PROTEIN
Continues to grow as the global population expands and urbanises, and seeks a more varied and nutritious diet. Pork, milk and beef consumption are forecast to grow by 1%, 2% and 1% respectively in the next decade.
INCREASING COMPETITION FOR RESOURCES
Such as land and water puts pressure on farmers to become more efficient, including through the use of genetically superior animals and new technologies.
GROWING CONSUMER AWARENESS
Is driving demand for high-quality, healthier and more sustainable products, which are produced with fewer drugs. This increases farmers’ demand for genetically superior breeding animals, which are more efficient and resilient. In the future gene editing and other breakthrough technology may provide farmers with breeding animals that are fully resistant to some of the most devastating diseases globally.
FARMS ARE BECOMING LARGER AND MORE TECHNIFIED
Technified producers typically measure performance in more detail and better understand the efficiency benefits of genetically superior breeding animals and optimised breeding strategies, such as combining the use of sexed dairy and beef semen on dairy herds to maximise profit.
CONSOLIDATION OF ELITE BREEDING HERDS
High-ranking dairy breeding bulls are bred from genetically elite breeding herds. The increasing use of costly technology and scale required to keep pace with industry leaders is driving consolidation. As genetics consolidate, some breeders are choosing to form strategic alliances with competitors, so they can offer their customers superior genetics.
ADOPTION OF TECHNOLOGY
Adoption of semen sexing technology is growing fast across dairy herds, as they enable farmers to breed a stronger next generation of cows with fewer breedings (given the higher likelihood of obtaining a female pregnancy with sexed semen). This means the rest of the herd can be bred with beef semen, to maximise the meat quality of the resulting calf. Access to sexing technology is fundamental to competing in bovine genetic improvement.
BREAKTHROUGH TECHNOLOGY AND DATA
The animal genetics industry is pursuing innovative solutions in the fight against animal disease and suffering. These include using data and health-focused breeding indices and exploring breakthrough technologies, including gene editing, which could have a significant impact on farming and animal well-being.
Genus is a world leader in animal genetic improvement. We have a global commercial platform with critical mass. We are also the only listed porcine and bovine genetics company globally, giving us strategic access to finance. Our competitors are largely private companies and farmer-owned cooperatives, many of which are regionally focused.