About Us

Genus is a world leader in applying science to animal breeding.

Genus creates advances to animal breeding through biotechnology and sells added value products for livestock farming and food producers. Its non-genetically modified organism technology is applicable across all livestock species but is only commercialised by Genus in the bovine and porcine farming sectors.

Genus’ worldwide sales are made under the trade marks “ABS” (dairy and beef cattle) and “PIC” (pigs) and comprise semen and breeding animals with superior genetics to those animals currently in production.

Genus’ current products and services enable producers and farmers to enhance milk and meat quality and improve efficiency through the application of natural genetic selection. Customers’ animals produce offspring with greater production efficiency, milk and meat output and quality and use these to supply the global dairy and meat supply chain of farmers, breeders, processors, distributors, retailers and consumers.

The Group’s competitive edge has been created from the ownership and control of proprietary lines of breeding animals, the biotechnology used to improve them and its global production and distribution network.

Global Product Supply Chain

Genus is a FTSE250 member of the London Stock Exchange and is a global company selling in 70 countries and operating in 30 countries. Genus is headquartered in Basingstoke, England, with research laboratories located in Madison, Wisconsin, USA.

Genus is in a unique position to benefit from changing world agricultural markets given the growing world demand for milk, pork and beef together with the increasing willingness of consumers globally to pay a premium for meat or milk with a superior taste or pedigree.

Global Sales and Operations

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