Our work enhances the supply of safe, affordable and high-quality milk and meat. In a world with a growing population but finite natural resources, farmers need to produce animal protein more efficiently than ever before. Our innovative work and leading-edge technology helps them to do this, delivering more nourishment to people around the world.
We carry out our work with a deep sense of responsibility to animals, colleagues, customers and communities.
‘Responsible’ is one of our five core values, which were shaped by the people who work here. As a global company – operating in many different countries, with contrasting contexts and circumstances – we have established a range of core policies and principles on areas relevant to our business and help our countries apply them locally.
Examples include principles around animal well-being (explaining our zero-tolerance approach to any mistreatment of animals), environmental practices and a range of policies around health and safety (helping colleagues follow safe working practices).
We publish all our policies for employees and support them with guidance and training. For example, all employees are assigned annual training on animal well-being, whether or not they work directly with animals, and we provide further in-depth training for anyone working with animals regularly. There are many routes through which employees can raise concerns including the independent whistleblowing.
Following successful trials, we recently introduced telematics to over 300 company vehicles in the UK. In-cab devices process data on engine performance and give drivers verbal and visual prompts, for example to slow down. Drivers also have access to a smartphone app, through which they receive instant feedback on each journey, plus competitions with rewards for elite drivers. In our trials, the technology helped reduce errant driver behaviour such as speeding and harsh braking by 91%. The devices are also helping to increase fuel efficiency and reduce vehicle emissions.
The spread of African Swine Fever in China was threatening herds and preventing customers from travelling to PIC’s traditional roadshow. PIC therefore set up a ‘virtual’ roadshow, through which it live streamed a series of presentations from PIC and industry experts giving practical guidance on how to prevent the disease or eradicate it from facilities. Over 72,000 people viewed the live stream and over 96% of those who gave feedback rated it as ‘good’ or ‘very good’.
We regularly donate money, time and resources to support community causes. Our global Charitable Donations Policy ensures that any such projects are aligned with our vision, strategy and CSR framework. It confirms that we aim to support registered charities, not-for profit or non-governmental organisations based in local communities and/or with a connection to food security and agriculture. The policy has been published for employees on our intranet.