Who We Are


Genus is the world’s leading animal biotechnology company. We use pioneering science to create genetic improvement in animals that helps customers produce high-quality milk and meat.

We work with customers to understand their business and their goals (e.g. increased disease resistance, improved meat quality, greater milk yield). We then develop and deliver the genetics they need to succeed, helping them make the most of these genetics through a tailored range of products, services and consultancy.

We have a number of businesses:

  • Genus PIC, the world’s leading porcine genetics business.
  • Genus ABS Dairy, helping dairy farmers around the world profit from genetic progress in their herd.
  • Genus ABS Beef, focusing on a global industry with enormous potential to benefit from genetic improvement.
  • In Vitro Brasil (IVB), the world’s leading bovine in vitro fertilisation (IVF) company.
  • Promar, our agricultural and agri-food consultancy.

We have 2,700 employees, with our porcine business operating in more than 50 countries and our bovine business in more than 70.


We have a clear and focused vision:

Pioneering animal genetic improvement to help nourish the world

As the global population grows, the demand for animal protein increases. As a result, producers need to gain more from their herds, more effectively and efficiently than ever before. We are helping food producers meet this need by developing and delivering genes that improve the availability and quality of animal protein.


We have a shared and enduring strategy that forms the framework for each of our businesses. This centres on four themes:

  • Increasing genetic control and product differentiation
    We invest in pioneering research techniques and technologies to accelerate the rate of genetic improvement in animals. This work informs our growing range of differentiated and proprietary genetics for customers.
  • Targeting key markets and segments
    We build a thorough understanding of our target customers and markets to help us develop and deliver the right products and services, in the right areas, at the right time.
  • Tailoring the business model
    We adapt the way we do business to meet the differing needs of customers and markets around the world. For example, market characteristics can vary widely, due to factors like climatic conditions, consumer preferences and local production systems. We understand and respond to these differences, tailoring our work and business models to help our company and its customers thrive.
  • Strengthening core competencies
    We are constantly enhancing our ability to pursue our vision and strategy. This involves continuously improving our own skills; strengthening our supply chain, sales, marketing and technical service functions; and bringing in new expertise wherever needed to help us succeed.


Our company values guide the way we work with colleagues, customers, communities and the animals we care for. They were developed with input from colleagues around the world and act as our moral compass, every day.


We are one team, dedicated to helping customers thrive. We anticipate their needs and help them seize opportunities, acting as partners to improve quality, efficiency and output. If we are not adding value for our customers, we stop and think again.

Results driven

We are proactive, determined to be the best we can be and to exceed expectations. We redefine standards for ourselves, our customers and our industry. Every one of us takes pride in delivering the highest level of performance. If something can be improved, we find a simpler, better way to do it.


We are an innovative, forward-thinking company. We have the courage and confidence to explore new ideas and the energy and enthusiasm to deliver them. We are creative, tenacious and resourceful in every area of our work.


We are a business rooted in science but built around our people.
We inspire, challenge and support everyone to perform, develop and grow. We treat others with respect and we invite views and feedback to help us improve.


We are ethical to our core. We feel a deep sense of responsibility to our customers, colleagues, animals, communities and shareholders. We are honest, reliable and trustworthy. We mean what we say and do what we say.


We pride ourselves on being a responsible company: it's one of our core values and it guides the way we work, every day.

For example, animal welfare is a top priority. We care for thousands of animals and we have a zero tolerance approach to any mistreatment of them. We have a set of core principles on which all employees receive ‘refresher’ training, every year (whether or not they work directly with animals). Our livestock handlers receive specific and detailed training. All of us have a responsibility to report any concerns about animal welfare.

We are also passionate about health and safety. Our CEO is championing our drive to become a leader for our industry and beyond. We run an ongoing programme of communication, training and support to help colleagues in every area of our company reduce any risks to themselves and those around them.


We operate in 30 countries across six continents. We also sell to customers in another 50 countries, through distribution partners.

Click on the links below to find out more about our presence in each of our countries and the locations involved.

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