Our Strategy - Helping Customers Thrive

In this section, we provide information on our aims, performance and future plans for continually reducing the environmental impact of protein production.

We update our objectives and report on performance each year. Click on the sections below to learn about our progress in the financial year that ended on 30 June 2016 and the plans we are pursuing for 2016-17.


  • Continue Genus PIC’s external audits, to cover at least 80% of animals on owned sites
  • Improve food conversion efficiency by 0.02kg of feed per kg of pork produced averaged over a rolling three-year period (to be measured across the PIC pure populations)
  • Upgrade the Genus ABS production estate, working with the Future Farmers of America and a local school to landscape our Dekorra site.


  • Continued external audits of Genus PIC’s waste management systems, to cover 80% of animals on owned sites
  • Improved feed efficiency by 0.02kg of feed per kg of pork
  • Upgraded the Genus ABS production estate, including landscaping our Dekorra site with 500 trees.

PLANS FOR 2016-17

  • Continue Genus PIC’s external audits, to cover 80% of animals on owned sites
  • Improve feed efficiency by 0.02kg of feed per kg of pork.

Case Studies

Increasing animal biosecurity at Dekorra

In June 2014, we began construction of a new admittance facility at our bull stud in Dekorra, Wisconsin (USA). The facility will have a biosecure entrance building and four bull barns, allowing us to keep animals of differing ages and health statuses apart. It will include the latest design for bull comfort and welfare, as well as providing a safe and efficient working environment for our staff and veterinarians. With wildlife-proof fencing completely enclosing the site and a new wash bay for disinfecting vehicles, the facility gives us a significant improvement in protection for our bulls.

Whenby lodge agreement with local farmers

We house 300 bulls at Whenby Lodge in the UK. Since 2011, we have developed a unique agreement with neighbouring arable farmers David and Tom Unsworth. In 2014/15, we exchanged 3,000 tonnes of manure for nearly 1,600 tonnes of high-quality straw for feed and bedding – keeping our bulls happy and protecting us from volatility in straw prices.


Tree planting at Dekorra

In Spring 2016, our Genus ABS facility at Dekorra, Wisconsin (USA) welcomed a party of horticulture students from a nearby high school to plant trees around the site. These trees will grow to form a windbreak and will also help to absorb carbon from around the site, as well as providing a screen to reduce light pollution for our neighbours. The exercise formed part of a range of activities we are undertaking to upgrade our ABS production estate around the world and reduce the environmental impact of our operations.



Greenhouse Gas (‘GHG’) Reporting

GHG Emissions for 2016 (%)Our GHG emissions are primarily methane produced by our animals and carbon dioxide (‘CO2’) from consuming fuel and other materials, and transport. Our primary intensity ratio is based on animal weight, which is a key driver of our GHG emissions. Our secondary intensity ratio is based on turnover.

Our primary intensity ratio includes emissions which are impacted mainly by the number and age of animals but also by emissions from our direct distribution and travel. Animal weight reduced by 2,500 tonnes, driven by exiting owned farms in the US and China, and emissions reduced as a result. However, emissions from other sources such as direct distribution remained constant and as a result the primary intensity ratio increased. Our secondary intensity ratio was stable year to year.

Our Reporting Approach

We use operational control as our reporting approach. We have determined and reported the emissions we are responsible for within this boundary and believe there are no material omissions. GHG data is therefore reported for assets, which are mainly rented or leased, that are otherwise not referred to elsewhere in the financial statements. We omitted JVs and some livestock held at third-parties due to our limited authority to introduce and implement operating policies.

Emissions from   2016
of CO2e
of CO2e
Scope 1 — combustion of fuel, livestock emissions and direct
distribution and travel
  64,655   68,562
Scope 2 — electricity, steam, heat and cooling purchased   16,798   22,569
Total scope 1 & 2   81,453   91,131
Scope 3 — material usage and waste and indirect distribution and
  28,433   21,160
Total emissions   109,886   112,291
Primary intensity measure – Animal weight (tonne)   10,249   12,723
Secondary intensity measure – Turnover (£m)   388.3   398.5
Primary intensity ratio – Scope 1 & 2 (tCO2e/tonne animal weight)   7.95   7.16
Secondary intensity ratio – Scope 1, 2 & 3 (tCO2e/£m turnover)   283   282

Annual emissions figures have been calculated based on actual ten-month data for July to April extrapolated to full year.

Assessment methodology

World Resources Institute/World Business Council for Sustainable Development. ‘The Greenhouse Gas Protocol: A Corporate Accounting and Reporting Standard’
DEFRA ‘Guidance on how to measure and report your greenhouse gas emissions’
DEFRA ‘Environmental Reporting Guidelines: Including mandatory greenhouse gas emissions reporting guidance’

Emissions factor data source

IPCC ‘Guidelines for National Greenhouse Gas Inventories’
DEFRA/DECC ‘Conversion Factors for Company Reporting’


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