Our Strategy - Helping Customers Thrive

Genus is the leader in the porcine and bovine genetics markets and benefits from significant barriers to entry supported by its investment in technology.

Leading international market position

Genus is a world leading provider of genetically elite breeding stock to pork, beef and milk producers globally, competing largely with national and regional farmer-owned cooperatives. Our international breadth reduces our reliance on any individual market or segment.

Focused, multi-species, technology-driven business model

Genus is exclusively focused on pioneering animal genetic improvement, by leading the way in adopting new technology. Our proprietary genomic selection and gene editing capabilities can be applied across multiple species.

Positive long-term market fundamentals

Growth in global demand for animal protein increases competition for finite resources, such as water and land. Farmers are increasingly looking to genetics and technology to help them meet this demand more efficiently, so they can compete effectively.

Barriers to entry

Genus invests heavily in proprietary technologies to produce ever-higher performing animals, raising the bar for our competitors. Our branded, strategic distribution network serves more than 40,000 customers globally.

Cash generative with a strong financial position

In the last five years we have converted over 90% of our adjusted operating profit into cash and maintained net debt below 1.5 times EBITDA. Our recently renewed debt facilities provide us with £50m of headroom and expire in 2021. This enables us to invest in technology and accelerate genetic gain, further differentiating our products from the competition’s.


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